Netflix on Xbox One

Netflix x Xbox One

Trevor Cleveland Netlflix tv design xbox xbox one Halo visual design Los Gatos san francisco Michelle Koh XBOX 360 next gen ui design Ps4

Background

Xbox One is a platform that not only is a powerful gaming system but desires to be the all-in-one gateway for the living room. It wants you to watch TV, play games, video conference, stream music and so much more - all through your Xbox One. Not only this, there are three different ways to control this experience. There is the good old game controller but also the much improved Kinect that allows you to interact by using your voice or gestures.

In partnership with Microsoft we focused on creating an experience that both embraced the Xbox One design guidelines while also staying true to our Netflix roots.

We called this project Halo.

The Design

Halo was all about finding the sweet spot. Xbox One had a clear point-of-view on what design patterns would work best on their platform and with years of data that shapes Netflix, we also knew what patterns allowed us to reach our business goals through design.

It was important for us to be as cinematic as possible within the guidelines of Xbox One. And one key aspect was to work in close relationship with our design partners at Microsoft to get there. The best expression of this is seen on the detail pages and in post-play. The home page and search continue to excel in efficiency and displaying the breadth of the Netflix catalogue.

Future

We hope that Xbox One will do well in the marketplace and that we continue to delight our customers on that platform. We are eager to make improvements but more importantly to elevate how our customers are entertained whenever they launch Netflix.