EXO-SHIP SAGA GAME for EXO-L
Gamification to engage
To promote EXO’s new album ‘Don’t Fight the Feeling’, we created a retro game designed with gamification UI elements and an engaging scenario to make users curious. We also increased reach by making the game shareable via social media.
Retro UI Design to inspire
We used pixel art visual motifs and chose fonts with a retro vibe to create a cohesive digital environment that feels immersive and fun. We applied the same design language to the universe background as well as the monsters for a more engaging experience.
A gaming experience that’s global
We were able to connect with the global target user and saw 800,000 visitors to the site on the day it opened. One of our primary focuses when developing the site was to make it as fun and accessible as possible. We also created a hashtag function for users to share their scores with others.
🕹 https://www.exoship-saga.com (June 1-13, 2021)
🕹 https://www.exoship-saga.com (June 1-13, 2021)
Produced by SM ENTERTAINMENT
Concept Planning & Arrangement : Cho Woochul, Joo Sunghea, Mo Chaeyeon
Pixel Art : Studio Pants
BGM: HELLO PETERPAN
UIUX Design & Game Scenario Planning : DFY®
Project Manager : Lee Jimyung
Design Leader : Choi Bomi
Design : Shin Jungyeon, Kim Dayoung
Web Development: 1024 (Yoon Kyung-hyun, Yu Hyorim)
© 2021 SM ENTERTAINMENT Co.,Ltd. ALL RIGHTS RESERVED
TODAY’S CREATIVE for
TOMORROW’S COMMUNICATION.
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