IKEA is always perceived as a high-price option for the Egyptian market.
As a solution, IKEA provided generous installment options.
Egyptians measure cost by monthly installment rather than lump-sum amount.
Don't worry about calculating how much will you pay monthly, we created a
As a solution, IKEA provided generous installment options.
Egyptians measure cost by monthly installment rather than lump-sum amount.
Don't worry about calculating how much will you pay monthly, we created a
currency that gives your monthly installments a tangible and real feel.
احسبها.. على ٤٨ شهر
Pay it over 48 months
IKEA Valu Currency
The currency Execution for this direction is used in order to bridge the gap between the customers’ financial calculations and their purchase decision. We’ve essentially created a new currency that helps customers conceptualize the expense of owing IKEA’s products; spread on the installment period.
احسبها.. على ٤٨ شهر
Pay it over 48 months
IKEA Valu Currency
The currency Execution for this direction is used in order to bridge the gap between the customers’ financial calculations and their purchase decision. We’ve essentially created a new currency that helps customers conceptualize the expense of owing IKEA’s products; spread on the installment period.
Design breakdown
Currency design elements
Currency Elements buildup
Sketch
Client: IKEA Egypt - Al Futtaim - Egypt
Agency: Memac Ogilvy - Cairo 2020
Creative Director: Omar Elmoutaz Bellah
Art Director: Meral Ahmed Saeid
Sr. Copywriter: Hesham Tarek
