Kai-Uwe Niephaus's profile

NIKE - Raised On Concrete (The Book)

Kai-Uwe Niephaus
•
Concept and design of the recap-book for Nike´s "Raised On Concrete" campaign.
The book reflects the diversity of the campaign which was a combination of digital, event and user experience. All related to the Boateng brothers' home pitch, the Panke in Berlin Wedding.
 
 
112 pages, 8 posters, comic
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THE BOOK WON 1x BRONZE (Corporate Publishing) & 1 AWARD FOR PRINT & PRODUCTION.
THE COMIC WON 1X SILVER (OOH-Illustration) by ADC 2014
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with and for VCCP, NIKE
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October 2013
Nike raised on concrete Boateng FC24/7 editorial Bookdesign berlin campaign soccer concrete
Nike raised on concrete Boateng FC24/7 editorial Bookdesign berlin campaign soccer concrete
Nike raised on concrete Boateng FC24/7 editorial Bookdesign berlin campaign soccer concrete
Nike raised on concrete Boateng FC24/7 editorial Bookdesign berlin campaign soccer concrete
Nike raised on concrete Boateng FC24/7 editorial Bookdesign berlin campaign soccer concrete
Nike raised on concrete Boateng FC24/7 editorial Bookdesign berlin campaign soccer concrete
Nike raised on concrete Boateng FC24/7 editorial Bookdesign berlin campaign soccer concrete
Nike raised on concrete Boateng FC24/7 editorial Bookdesign berlin campaign soccer concrete
Nike raised on concrete Boateng FC24/7 editorial Bookdesign berlin campaign soccer concrete
Nike raised on concrete Boateng FC24/7 editorial Bookdesign berlin campaign soccer concrete
Nike raised on concrete Boateng FC24/7 editorial Bookdesign berlin campaign soccer concrete
Nike raised on concrete Boateng FC24/7 editorial Bookdesign berlin campaign soccer concrete
Nike raised on concrete Boateng FC24/7 editorial Bookdesign berlin campaign soccer concrete
Nike raised on concrete Boateng FC24/7 editorial Bookdesign berlin campaign soccer concrete
Nike raised on concrete Boateng FC24/7 editorial Bookdesign berlin campaign soccer concrete
Nike raised on concrete Boateng FC24/7 editorial Bookdesign berlin campaign soccer concrete
Nike raised on concrete Boateng FC24/7 editorial Bookdesign berlin campaign soccer concrete
Nike raised on concrete Boateng FC24/7 editorial Bookdesign berlin campaign soccer concrete
Nike raised on concrete Boateng FC24/7 editorial Bookdesign berlin campaign soccer concrete
NIKE - Raised On Concrete (The Book)
Published:
Kai-Uwe Niephaus's profile

Owner

Kai-Uwe Niephaus's profile
Berlin, Germany

NIKE - Raised On Concrete (The Book)

Concept and design of the recap-book for Nike´s "Raised On Concrete" campaign. The book reflects the diversity of the campaign which was a combin Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives