Paulo Nogarol - Personal brand

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Paulo Nogarol - Personal Brand Identity

My name is Paulo Nogarol, I am an independent Brazilian graphic designer, and this is the project of my brand visual identity.

Writing these words makes me happy. And for some reason, it moves me. Maybe it's because the result of the project was very significant to me.

What you will see next is an extension of who I am and what I believe, what is most essential in my life.

That's what my brand is about.

Reason

I wore an identity I created early in my design career. Over time, in a process of self-knowledge and maturation of my creative processes, I realized that that identity did not represent me.

I was no longer connected to her and it hindered my communication in many ways.

Strategy

I decided to apply all the techniques I know when creating the new identity. this made me realize firsthand and with even greater conviction the depth that a visual identity project can have.

This immersion made me connect with my history and at the same time had the power to make me look to the future, to connect with new dreams, and made me visualize myself in new areas of activity, but still within the creative area.

The new identity needed to be:

Sober without being distant;
Firm without being heavy;
Human, but not playful.

Process

It all started with the briefing, and through it, I highlight some crucial and genuine points for meeting my brand essence:

1. I am dependent on God for everything.
From opening my eyes to getting up to taking my last breath before going to sleep.

2. I found my purpose.

I managed to connect my current moment as a brand designer with my entire history. And with immersion in my project I discovered the reason that makes me get up every day:

I'm passionate about entrepreneurship and seeing businesses grow.

Brand personality

The next steps in the creative process made me understand that my brand should be perceived as sober, human, and competent to represent me faithfully.

Concept

Some time ago I started to admire and care for plants. This new hobby makes me feel the energy of nature, perceive life, connect with God and feel his presence. And from the beginning of the project, I realized that I could go down this path.

Researching to create the logo led me to the olive tree, a tree that symbolizes several attributes related to me: strength, prosperity, splendor, vision, hope, and peace.

The olive tree still represents something of value, desired, long-lived, characteristics that can be attributed to each brand I create. And its fruit produces oil, which is a symbol of something sacred and holy, of wisdom, fertility, power, and purity.

There is even a passage in the Bible when the author declares his trust in God's love forever and ever and compares himself to a green olive tree.

It was clear to me that the olive tree could represent me.