HIV awareness campaign for Action for AIDS Singapore. The song was based on a popular Taiwanese drama <爱>. Directed in Hokkien music video style, targeted at Singapore blue collars.
Campaign included CD cover design, kopitiam poster, live performance activations.
Gold, EFFIES Singapore
Director: Roystan Tan
Creative Director: Terrence Tan
Art Director: Khoo Meng Hau
Copywriter: Jamie Teng
Producer: Karen Khoo
