We wanted to show that with the right tools and help, it's easy for anyone to make music. So we created a direct mailer that put the world's most recognisable tunes at people's fingertips by turning the common CD case into an uncommon musical instrument.
1 Bronze, Direct Lions, Cannes Lions
1 Silver, 1 Bronze, Spikes Asia
1 Silver, 2 Finalists, AdFest
1 Bronze, CCA Gong
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Adrian Yeap
Art Director: Khoo Meng Hau
Account Managements: Rowena B.
Producer: Kimie Ong/Samantha See
Sound Design: Fuse Adventures in Audio
Director: Jason Tay, Momentum
Post Production: Momentum
