TOPOGRAPHER ISMINI GRIGORIADOU
THE CLIENT
In the demanding and rather male-dominated environment of topography, Ismini Grigoriadou has a continuous and dynamic presence for over fourteen years as a one stop shop with an extensive clientele in an array of demanding projects. It was a great pleasure to be asked to translate this successful career course into a new corporate identity, which captures the present direction of the company.
THE SOLUTION
A dynamic symbol, dominant in every application was created in order to convey the new corporate image. It was based on a specific graph, which is the most important tool used to measure topography, borrowed from the work environment of the topographer after an initial research. A vivid red was chosen to be the signature corporate color reflecting the personality of the topographer and her successful career, as well as, the fact that she stands out in a male-dominated environment.
The concept of the corporate identity of Ismini Grigoriadou is based on a combination of materials and techniques, which create different levels and curves imitating the earth’s relief. The design of the duplex business cards in combination with the use of foil press and letterpress applied on the cards, as well as, a duplex sign blending laser cutting and engraving, reflects the same concept of topography.
About: Logo Design | Corporate Identity Design | Print Design
