Ice Jar
Brand Identity, Website & Social Media
Credits
Student project for Vakalo College.
The brand is a concept design. I do not own the product images.
Cover Image (Original Photo): theyardmilkshakebar.com
*The edited image is only used for the student project and there is no commercial purpose. It can be removed at any time, please contact me*
Font: Poppins, Google Fonts
What was the brief?
Ice Jar is a gelato brand that serves ice cream in jars. Design the brand identity, website and content for social media.
What's my solution?
The logo is a jar of ice cream, handmade with ink. The circles represent ice cream scoops and give a fun flow to the design. The colors, inspired by ice cream flavors, are captivating and create contrast together. The font is both legible and fun. I incorporated all important style elements of the brand (e.x the colorful circles) as integral design and UX elements on the site. I created a special UI kit with fluid icons and buttons to match the handmade logo. The site mimics the freshness and melting of an ice cream scoop.
The Brand
The logo is fluid and handmade to match the fun and carefree spirit of the ice cream shop.
funny, playful, colorful, fresh, tasty, exciting, eco-friendly, high quality
Applications
Website
Handmade UI kit for the site
Homepage
Order your ice cream with our wizard in 3 easy steps!
Flavors Page
Shop/Menu Page
Website User Journey
Social Media
Thank you!
Thank you!
Thank you!
