I decided to enter a national design competition organized by 8 degrees brewing company in Ireland. The goal of the competition was to create an eye catching beer can label design of which the winning entries would then be placed on actual products and then sold in shops.
The brief required designs that reflect the Naturally Adventurous values of the brewer, that would stand out on the shelf, and bring some positivity and excitement, expressing the desire to explore and roam again as we exit this lock down.
I tired to incorporate the theme of 'Gravity' and being 'adventurous' into the artwork by illustrating a barrage of excited characters and colorful positivity (in my own crazy way) rising up into the sky like an airplane as it roars through the clouds.
This illustration also revolves around the concept of rising up out of the last hard year that everyone has gone through.
A process / time lapse video of the creation of the design.
The finished Illustration of which I turned into my own thing as the design was not selected :)
The Illustration did not win in the end but it was a really fun experience of which I enjoyed all the same :)
THANKS FOR LOOKING :)
