LTSM (Learning and Teaching Support Material) Storybook - an independent support material to newly created #roadsafety DepEd modules for Grade 3 MAPEH Subject. 

Together with the RIMCU Team, I had a wonderful time doing the creative process from concept creation, Graphic Design production, pre-testing and final output graphic production. I hope this innovative approach will help children form good road safety practices and make it a habit as they grow up! 

The idea of simplifying complex messages and clustering it to bite sized information, thus, five road safety practices as before crossing, while crossing the street and on transit in public vehicles. 

The creation of “HIGH-5!” Symbolizes little wins/celebration of every child on their daily safe journeys going to and from school. #SafeJourneyGoalsPH #Love30 #ForEveryChild #UNICEF #UNICEFPhilippines 

Creative Concept, Direction & Graphic Design Execution: Mara Hiyasmin Estrada 

Creative collaborator and clay doll photographer: Pat Borja 

Storyteller: Mary Grace Khu 

Videographer & Editor: Robert Amagsila 

Claydolls created by Pepot Atienza 

Original story: Mark Tome 

High-5!!!🖐🏼😄