Yujin Joung's profile

Rebranding De Vries

De Vries Vishandel is a seafood truck company in the Netherlands. The requested project was rebranding the old identity to look much trendy than other average seafood trucks and easy access feeling for young people.

I have worked with the 2 big color themes with sailer red and deep ocean blue. A classic serif font is used in the design to give high quality look and feel. These 2 color themes and together with strips remind customers of a sailer in the ocean. 
Kibbeling is the most popular snack from seafood truck in the Netherlands. Kibbeling is a Dutch snack consisting of battered chunks of fish, commonly served with a mayonnaise-based garlic sauce or tartar sauce.

Fish is filled with omega-3 fatty acids and vitamins such as D and B2. Fatty fish is particularly good because it contains healthy omega 3 fatty acids. However, fried fish is greasy, can be looks high calorie food because of the frying oil that soaks into the batter. How can we promote the heathy part of eating fish using visual languages?
Rebranding De Vries
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Rebranding De Vries

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