Launched in March 2020, this was UserTesting's first campaign.

We worked with an agency to build out new corporate messaging and personas. Our key differentiator is the real human perspective that we provide customers. The goal with the creative is to humanize UserTesting, its employees, its product, its customers, its panel participants. The team embraced the unique opportunity to bring to life the UserTesting platform and bring forward human-centered designs that communicate empathy and evoke positive emotions.