WoO // Branding // Dating app
Woo brings music into dating. It connects you to people nearby or worldwide who love the music you love for dating, just friends, and networking. Based on the songs and artists you're listening to, Woo searchs through the songs and artists of other users and match you up if you groove to the same sounds. It's smart dating based on a shared passion and your current mood.
The geometric logo brings together music and love, relying on a feeling that the two spheres have in common: the heartbeat. The visual identity is made up of fluorescent and bright colours to match the trends and musical tastes of our target audience.
