Vodafone is a British multinational telecommunications company with focus on the future as an incredible way of living. This being kept in mind was a must when creating the Vodafone digital ecosystem and the user experience in it.

This ecosystem is a living vocabulary for clients, partners, designers and coders. A metaphor to rationalize design and implementation, establishing a shared language to help teams unite style, branding, interaction, and motion under a cohesive set of principles.