Martin Benfell's profile

Martin Benfell Design Portfolio

Martin Benfell
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Nike Lunarelite+ brochure pitch 
Point of sale literature
Brief: To apply the creative to brochures and instore branding for a pitch to Nike.

The concept was “Don’t think – The shoe that thinks for your foot”. Using the GPS technology already available in the shoe we decided to create a series of runs around London that could be downloaded from the website to your smart phone and tracked through the GPS in the shoe. The brochure was to be used as a fold out map showing the different runs available, the level of difficulty and where to download them.

Specifics: Working with Creative director, Design, illustration and visualisation.

Nike Lurpak butter Coca-Cola magazine brochure cisco vector pos Corporate Identity Packaging literature Corporate Literature logo Freelance Experiential design FMCG Freelance design annual reports Layout Point of sale literature Website Design Point of Sale packaging design Outdoor banners media Visualise concepts presentation. brand Signage Events
Perspective magazine
Corporate literature
Brief: Perspective magazine takes an in-depth and professional view of current issues in today’s market places. This issue looks at international welfare reform in New Zealand.

Welfare is a complex and diverse topic, ‘no one shoe fits all.’ With this in mind I designed each article with a different theme and illustrative approach. This helped to change the pace of the document and made an otherwise dry topic a little more palatable for the reader.

Specifics: Design, illustration and project management.
Nike Lurpak butter Coca-Cola magazine brochure cisco vector pos Corporate Identity Packaging literature Corporate Literature logo Freelance Experiential design FMCG Freelance design annual reports Layout Point of sale literature Website Design Point of Sale packaging design Outdoor banners media Visualise concepts presentation. brand Signage Events
Perspective magazine 
Corporate literature
Brief: Perspective magazine takes an in-depth and professional view of current issues in today’s market  places. This issue looks at transport.

This article discusses the personalisation of public transport by using existing technology to better navigate and exploit public transport. To illustrate this I wanted to create an urban jungle full of chaos and confusion that faces many commuters on a day to day basis.

Specifics: Design, illustration and typography.
Nike Lurpak butter Coca-Cola magazine brochure cisco vector pos Corporate Identity Packaging literature Corporate Literature logo Freelance Experiential design FMCG Freelance design annual reports Layout Point of sale literature Website Design Point of Sale packaging design Outdoor banners media Visualise concepts presentation. brand Signage Events
Outdoor Adventure
Corporate identity
Brief: To come up with logo options for a new high street outdoor adventure store.

Specifics: Corporate identity and branding.
Nike Lurpak butter Coca-Cola magazine brochure cisco vector pos Corporate Identity Packaging literature Corporate Literature logo Freelance Experiential design FMCG Freelance design annual reports Layout Point of sale literature Website Design Point of Sale packaging design Outdoor banners media Visualise concepts presentation. brand Signage Events
Sheikh Humaid City 
Brief: Logo design for a proposed city in Saudi Arabia. The logo is based around a birds eye view of the central sky scraper in the city. Each of the squares represents a different aspect of the city’s infrastructure.

Specifics: Logo and Brand development.
Nike Lurpak butter Coca-Cola magazine brochure cisco vector pos Corporate Identity Packaging literature Corporate Literature logo Freelance Experiential design FMCG Freelance design annual reports Layout Point of sale literature Website Design Point of Sale packaging design Outdoor banners media Visualise concepts presentation. brand Signage Events
Cisco Live (Excel Centre) 
Experiential design
Brief: To brand and design an exhibition centre to look and feel like London at night. My role was to create the signage and graphics for all the stands, light boxes, buildings, buses, advertising and visual projections. 

Photographs of the building projections of the cafe, cinema, pub and Downing Street are to the left. Also shown are some of the details of signs, branded buses and general spaces of the event.

Specifics: Illustration, branding, visualisation and signage.
Nike Lurpak butter Coca-Cola magazine brochure cisco vector pos Corporate Identity Packaging literature Corporate Literature logo Freelance Experiential design FMCG Freelance design annual reports Layout Point of sale literature Website Design Point of Sale packaging design Outdoor banners media Visualise concepts presentation. brand Signage Events
Lurpak packaging
Packaging design
Brief: Promotion pack with high quality baking tray and Lurpak butter to be sold as a limited edition in supermarkets. Recipe book also included.

Specifics: Design and concepts.
Nike Lurpak butter Coca-Cola magazine brochure cisco vector pos Corporate Identity Packaging literature Corporate Literature logo Freelance Experiential design FMCG Freelance design annual reports Layout Point of sale literature Website Design Point of Sale packaging design Outdoor banners media Visualise concepts presentation. brand Signage Events
Coke banners
Outdoor banners
Brief: Outdoor banners to promote special events and amenities outside participating bars and restaurants.

Specifics: Design, illustration and product re-touching.
Nike Lurpak butter Coca-Cola magazine brochure cisco vector pos Corporate Identity Packaging literature Corporate Literature logo Freelance Experiential design FMCG Freelance design annual reports Layout Point of sale literature Website Design Point of Sale packaging design Outdoor banners media Visualise concepts presentation. brand Signage Events
Illustration (The flower Said)
Personal design
Brief: No brief, just a mixed media illustration I recently finished. It’s based on lyrics from a song in the movie Juno. I only include this to show I have a passion for design and to contrast the very corporate feel of my portfolio. I often try to do a few pieces of my own every year, whether it be illustration, design or photography.
Nike Lurpak butter Coca-Cola magazine brochure cisco vector pos Corporate Identity Packaging literature Corporate Literature logo Freelance Experiential design FMCG Freelance design annual reports Layout Point of sale literature Website Design Point of Sale packaging design Outdoor banners media Visualise concepts presentation. brand Signage Events
Adidas POS unit 
Point of Sale unit

Brief: To re design a point of sale unit to better maximise product visibility and impact while reducing it’s physical retail footprint. We achieved this by creating a three dimensional POS unit allowing more people from different angles to view and interact with the products.

We also used colour to clearly link the products with the specific body parts
on the mannequin.

Specifics: Design and visualisation.

Nike Lurpak butter Coca-Cola magazine brochure cisco vector pos Corporate Identity Packaging literature Corporate Literature logo Freelance Experiential design FMCG Freelance design annual reports Layout Point of sale literature Website Design Point of Sale packaging design Outdoor banners media Visualise concepts presentation. brand Signage Events
Reebok EasyTone Step 
Packaging design

Brief: To design and package Reeboks latest home and professional fitness equipment the EasyTone Step and
Train Pod. Two innovative products which give a full body work out. The packaging had to sit within Reeboks existing fitness range and brand guidelines.

All photography was shot inhouse and used across all packaging web and promotional material

Specifics: Design, photography and illustration.

Nike Lurpak butter Coca-Cola magazine brochure cisco vector pos Corporate Identity Packaging literature Corporate Literature logo Freelance Experiential design FMCG Freelance design annual reports Layout Point of sale literature Website Design Point of Sale packaging design Outdoor banners media Visualise concepts presentation. brand Signage Events
Martin Benfell Design Portfolio
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