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SOFIA: tourism safety seal with a feminine focus

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THE WORK
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THE FIRST GENDER-SENSITIVE TOURISM SAFETY SEAL, NAMED AFTER THE GIRL EVERYONE KNOWS IN SOME COUNTRY IN THE WORLD.
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Advertising & PR Agency: CAC Porter Novelli 
Chief Creative Officer & Digital VP: Óscar Solano
Chief Client Services: Gabriela Piedra 
Chief Strategy Officer: Humberto Ling
General Art Director: Carmen Mata
Designers: Gabriela Reyes, Valeria Saborío & Fabiola Madriz
Account Lead: Johana Perlaza

Client: Costa Rica Tourism Board | ICT
SOFIA: tourism safety seal with a feminine focus
Published:
Oscar Solano's profileGaby Reyes's profilecarmen mata's profile+1
Multiple Owners

Owners

Oscar Solano's profile
San José, Costa Rica
Gaby Reyes's profile
Heredia, Costa Rica
carmen mata's profile
Costa Rica

SOFIA: tourism safety seal with a feminine focus

Published:

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