Manifesto
Before we can say that we have street cred, we first have to give thanks to the streets.
Because it’s estratweni where we learned our hustle. To be abomadidiza. Where izandla ziyagezana means I’ll get to where I sbwl, but I’ll pull you up with me.
It’s the streets where you’ll find those with the Nak.
The street smart.
Those who don’t let tarred roads filled with potholes and muddy gravel get in their way, but find a way around it and skrrr ahead in another direction.
They have the Nak.
Where even though the buhlungus may not phel, they still find their Nak and reach for the stars.
We stand with those who have the Nak.
We see you.
Agency: Publicis Machine
Designer/Art Director: Laura Wall
ECD: Jacques Shalom
Logo Design: Dion Mabuza
Copywriter: Patamedi Lebea