Harvest was growing and maturing as a film business and needed a set of versatile marks that could intuitively represent their umbrella brand, "Harvest", and their commercial and wedding film sub-brands too. I was inspired by the sharp and striking serifs of Big Caslon and placed a great deal of effort into subtle kerning adjustments to better emphasize the "V" of the main wordmark. Additionally, I elongated the "V" slightly to act as an arrow, pointing to the sub-brand tags when included. Clean and to the point (literally), this set of marks continues to be a personal favorite.