Vila Viniteca Window Display
Vila Viniteca is one of the most renowned Spanish wine distributors in the restaurant and retail trade and among the most prestigious Wine Merchants in Europe.
The window display was design for their wine store and delicatessen shop located in the emblematic Barcelona neighborhood of Born wich have become a reference point and rendezvous for gourmets and wine lovers.
The wine chosen for the design was “Sospechoso” (suspect), a red wine with 12 different labels featuring 6 characters whose eyes are covered with the word suspect, and their appearance goes from laid-back to smart.
We wanted to evoke the feeling that everyone becomes suspect after a glass of wine, by remaking the label with wine stains and deconstructing it in layers that look blurry until the person is in front of the window.
