Kesso coffee shop is a company I created for a project in my HND.
BRIEF: Design a menu, packaging, cup, logo and signage for a new coffee shop chain containing 8 illustrations demonstrating the products that they sell. Give the company a name, launch date and place address and contact details. Your image should reflect the type of salon and target the appropriate client base. Give the Coffee Shop a name and identity using an image that will reflect the type of clientèle and have visual appeal to their target audience and customer base.
The packaging design came from early illustrations, which developed in to the brands identity and signage. I wanted to create a homely coffee shop chain for the British market, and to do so I drew simple illustrations of objects that people could relate to in Britain culture, invoking conversations on observation of the packaging. The swan logo is to give a feel of elegance, quality and British symbolism.
