Client:
American Advertising Federation
Challenge:
The AAF wants to get more advertising students to join their organization. They want college professors to persuade their students that joining the AAF will be beneficial to their futures.
Insight:
Most professors introduce their students to the AAF because they want to give them a better chance at finding jobs after they graduate.
Strategy:
We used an "e-card" approach to bring a humour approach to our advertising. Bright colors to distingish from other mail. On the back of the card displays all the benefits assosiated with the AAF.
