AFRICOME
A branding project
A branding project
Naming
Branding
Creative concept idea
Design Applications
Year: 2015
Africome is an Italian company specialised in tailor-made safari all over the Africa. Tommaso Balestrini - the owner and field guide - asked me to create the brand, starting with the naming and the logo and following with the corporate image.
The challenge was to show the luxury and the uniqueness of an experience with Africome, but without loosing the wildness and the sense of adventure that a trip to Africa involves.
The chosen logo
