As my submission for my ROP Advanced Graphics capstone project, I developed the fictional cat food brand, Meo Market, and designed its packaging. The brand aims to market its sustainably-produced, organic cat food to a contemporary audience.
I chose to follow a theme that paired retro, vintage-inspired elements with more modern, bright colors. The logo underwent a few stages of development, where I sought a proper intersection between a modern sans serif with a vintage serif typeface. My final design also incorporated the vector of a cat body into the letters, which helped emphasize the quaint brand identity.
All designs were meant for display on packaging made of compostable materials.
Colors from the palette were sampled and/or from images of vibrant Vietnamese farmer's markets to highlight the brand focus on organic and clean ingredients.
To reintroduce the collage-inspired Vintage-Meets-Modern theme, I went with gray-scaled photo cutouts and simple, monochromatic manipulations of the color scheme. Parallel to the brand focus on simplicity, I kept the buzzword-marketing elements humble.
