WOMEN SAFETY PSAs
An initiative by Eeksaurus for creating awareness regarding the police helplines - empowering women with the knowledge that help is a phone call away. 4 films that deal with the growing concern of crime against women in the cities of India and how they can rely on the police to overcome the fear while traveling alone. These films, in a light hearted manner, help in empowering women with the important Information of support at the time of duress. And by being very different from the existing campaigns that use fear psychosis to convey the message (which according to us adversely affect the cause) they will prove effective in communicating the message across.
