PROPAH LADY :: Puma Campaign

PUMA's Propah Lady Campaign Is Redefining The Rules For The Modern Woman
"Don't sit like that"

"Don't eat like that"

"Don't behave like that"

"Don't wear that"

These are just some of the things that women hear everyday. There are just endless rules that society has laid out for women to follow. But that hasn't stopped amazing, badass, propah ladies from bending, twisting, and changing these archaic rules.

"I wanted to give the sisterhood in India a video worthy of their fierceness, and Propah Lady campaign created the perfect space for it. My biggest responsibility as the director of this film was to decide how I would like to portray Indian women. It was important that it is real, honest and celebrates the versatility of their spirit. It’s all about the co-existence of all the beautifully contrasting ways in which the women choose to express themselves. This is what dictated the style of the video. The atmosphere on set was liberating, and overwhelming. I couldn’t be more proud of the dedicated and passionate team that made it all happen," said Reema Sengupta, director of the campaign film, and co-founder at CATNIP.

Writer-Director :: Reema Maya
Producer :: Kunal Punjabi
Cinematographer :: Vikash Nowlakha
Editor :: Akshay Mehta

Client :: PUMA
Campaign Concept & Original Version of Poem :: Siddhi Desai
Agency :: Digitas India

Costume Stylist :: Indrakshi Pattanaik
Hair & Make-Up :: Tarsha Khorana
Music & Sound :: Press Play Studio (Tejas Nair)
Vocals :: Nikki Madi
Production Designer :: Shravan Patil
Design & Animation :: Improper (Mehr Chatterjee & Aditya Dutta)
Colorist :: Sid Meer
Casting :: Soumi Ray Chowdhury & Surekha Sengupta
Campaign Photographer :: Aman Makkar
Prep Lead/da :: Ria Singh
Chief AD :: Sapna Singh
2nd AD :: Aadi Sesha Iyer
Assistant Producer :: Soumi Ray Chowdhury
1st AC :: Srinivas Achary
Set Decorator :: Sindu Tamil Selvan
Styling Assistants: Nebo Jeslin Jayaraj & Rishi Chowdary
HMU Team :: Bhaktee Modgil, Neha Parmar, Angela Chenyen, Mayuri Nalli, Divya Shetty
Set Dresser :: Madhura Kolekar, Apoorva Sharma
Assistant Editor :: Sharvari Barfiwala
3rd AD :: Sneha Samuel

Casting Assistant :: Natasha Sanjay and Utkarsh Bhardwaj

Featuring (in order of appearance) ::
Merenla Imsong, Sara Ali Khan, MC Mary Kom, Dutee Chand, Nebo Jeslin Jayaraj, Jennifer Naomi Jayaraj, Millo Sunka, Zoya Khan, Anjali Lama, Ayushi Amrute, Simran Shetty, Ankita Roy, Sakshi Singh, Tania Agarwal, Pranjal Karwal, Jazzmine Raine, Garima Bharucha, Shraddha Rao, Aria Sakaria, Marie Antoinette Rego, Ria Singh, Aadi Sesha Iyer, Sapna Singh, Mohna Singh, Women of the Parampara Dhol Troupe, Supriya Sarin, Marudhar Singh Shekhawat, Ora Chitkara, Satya Wanti,

Lata Nikam, Sugandha Salvi

Line Producer :: Dillip Sahoo (Flyking Entertainment)
Production Controller :: Kashi Tiwari
Production Manager :: Savitri Dhami, Parag Bachewar
Production Assistants :: Jagat Jyoti, Imran Sayyed, Bhavik Khetani

PROPAH LADY :: Puma Campaign

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PROPAH LADY :: Puma Campaign

In a campaign tackling stereotypes of what it means to be a “proper” lady, Puma India has turned those perceptions on their head with ‘Propah Lad Read More

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