Claras de HUEVO SAN JUAN "Mi meta es clara" / "My goal is clear"
#ANDOFIT
CHALLENGE
Increase Claras de Huevo San Juan brand awareness as allies for people who take care of their diet, showing their versatility in different dishes.
Increase Claras de Huevo San Juan brand awareness as allies for people who take care of their diet, showing their versatility in different dishes.
Based on an insight: "We all tell ourselves that we want a healthier lifestyle, but when the habit doesn't exist, there's an internal dialogue that can only be silenced by action and a clear personal goal."
SOLUTION
We developed stories that present this insightful duality in a fun way and encourage potential customers to reach their goals by choosing a healthier lifestyle.
We developed stories that present this insightful duality in a fun way and encourage potential customers to reach their goals by choosing a healthier lifestyle.
PLATFORMS/MEDIA
Google Ads: Search + Display
Programmatic
Facebook
YouTube bumper ads
Out Of Home: Transit ads and billboards
RESULTS
+ 15% sales growth nationwide
+ 229% Google search
+ 84% Instagram followers
+ 15% sales growth nationwide
+ 229% Google search
+ 84% Instagram followers
+ 34% Facebook community
95% audience retention on Facebook video
309,218,000 impacts in supermarkets nationwide
309,218,000 impacts in supermarkets nationwide
Copywriters Rodrigo Alaniz & Nazario Coronado
Creative Director Javier Delgadillo
Art Director Ricardo Nieto
Film Director Daniel Alejandre
Video Production ENCINTA
Voice Over Artists Begoña Lomelí & Marcelo Salazar
Account Director Alejandra Torres
Agency Vértice Comunicación (Guadalajara, México)
Thanks for watching! :)
