A website and brand refresh for a zero carbon future
Energy Saving Trust (EST) is on a mission to build a zero carbon society by guiding people to make better energy decisions.
Much of its work happens online. But EST felt its website and its brand needed a rethink. We worked with development partners Clear Honest Design to build a new site that met the highest accessibility standards and put audience needs first.
We created a new personality—"The Everyday Expert"—to act as the foundation for a new brand. The creative flourish at the heart of that brand was the Energy Switch: a simple device that helped EST put an ownable stamp on imagery.
