Super Fresh is the private brand for a freshness line in Lotte Super in South Korea. The client wanted to have a new look on their packaging that went well with their logo. Since the logos are color coded, based on different categories such as fruits, vegetables and seafood, it was important not to use too many colors on the package but to keep the look simple and clean. Only some parts of the image are fully colored which allows the package to have a classic and sophisticated aesthetic.

Client
Lotte Super (South Korea) 2012