Reitmans - Diversity is the fabric of Canada

Diversity is the fabric of Canada. So we thought it was time our anthem reflected that. With the help of 7 powerful women, we created a more inclusive version, one that speaks to Canadians of all cultures and origins.
Each ambassador also created a pattern that reflected their heritage and we brought their stories and patterns to life in video interviews.
Cliquer ici pour voir l'intégralité des interviews. www.reitmans.com/en/diversity
Creative Director: Chris Bergeron
Art Director: Ambre Chekly
Writer: Gessica Marcus & Charlotte Cassonnet
Director: Meryam Joobeur
Agency: Cossette
Reitmans - Diversity is the fabric of Canada
Published:

Reitmans - Diversity is the fabric of Canada

Diversity is the fabric of Canada. So we thought it was time our anthem reflected that. With the help of 7 powerful women, we created a more incl Read More

Published: