Forerunner 220 | 620
This campaign launched Garmin's newest and most advanced running watch, the Forerunner 220 and 620. We likened the features of the watch to a full staff of trainers and coaches; demonstrating the high level of information and training help a runner could expect from the watch. The campaign included print ads, a poster, merchandising, 3rd party banners, a landing page, and promotional video.
Promotional poster
Merchandising poster printed for distribution to retailers. Printed 24" x 18"
Print ad
Print ad developed for Runner's World and Competitor magazines
Print ad developed for Runner's World and Competitor magazines
Print ad
Print ad developed for Runner's World and Competitor magazines
Garmin.com web banners
Landing page
Landing page created for the campaign, to communicate the watch's features and capabilities
"The Long Run"
Promotional video created for PR distribution and appeared on the Garmin website
Behind the scenes
Behind the scenes
