Client Information:
Nylon is America’s best-selling pop-culture and fashion magazine for young adult. Its coverage includes art, beauty, music, design, celebrities, technology and travel.Now in Indonesia Nylon Guys is published by MPG Media. Nylon and Nylon Guys is to become the leading guide for trend and style for the young and happening.
Prepared By:
Jonathan Sofjan
Background/Overview:
Nylon Guys is lacking of concept that make a magazine has their own signature style. The style for Nylon Guys is too related to Nylon for girls, even though the tag line is “not for girls”. The unproportional use of typefaces and unorganized placement of layout became a major problem for this magazine.
Demographic:
This magazine is targeting male young adults, especially the one who fancy art, fashion, music design, pop culture. Young adults who has their own signature style, edgy and fun
We Want to Say:
The aim for this magazine to differentiate from the others, so I tried to make the magazine look edgier and more pop, to put more style, more fashion and also leave the rebelious feeling which young adult usually adore.
