KIDDYSUN | VISUAL IDENTITY
Year: 2021
KiddySun is a children's fashion brand in Vietnam for the age of 1-12, mainly products are dresses for girls with 3 characteristics: soft, colorful and fun.
The main elements for the creation of this identity were the trust, love, empathy that the brand wants to offer. The best thing is the children's happiness when using their products.
The word "Sun" also means shine, besides, comfort is one of the top factors of Kiddy Sun. When each child is comfortable dancing and happy is the moment they shine, the image of the kids spinning around in a dress soft and rhythmic dress is a suitable suggestion.
The main character is the combination of the image of the sun and the kid, but is neutral because of the widen variety of future customers.
