YEiLY
I was commissioned to lead the creative direction and branding development for YEiLY, a Salvadoran pop singer. One of her influences is Kpop so I was inspired by abstract and geometrical typography other artists have created for their artworks to design YEiLY's own visual identity.
I was commissioned to lead the creative direction and branding development for YEiLY, a Salvadoran pop singer. One of her influences is Kpop so I was inspired by abstract and geometrical typography other artists have created for their artworks to design YEiLY's own visual identity.
Another main idea for the project was creating a set of different textures inspired by the colors and elements of Latino culture to use throughout the promotion of her releases.
I also had the opportunity to create a bunch of assets for promotion, such as animations for the release of each single and backdrop animations for her live performances. Lastly, I designed the cover for the first four singles of hers and another cover for a playlist she created inspired by powerful Latin women in modern music, which she called 'Latin Babes'.
Photography Roberto Molina / Hiato Escamilla
Styling Walu Hernández
Splice Records / Creative Direction / 2018—2019
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Single Covers
For each release, I came up with this idea of creating one accompanying texture inspired by the sound/theme of every song.
01
Q U E D Ó A T R Á S ( F E A T . D R I A N U )
02
J E T P R I V A D O
03
B O R A B O R A ( F E A T . R D G O )
04
B R I S A D E M A R ( F E A T . A L A N W I T T E L S )
Y E i L Y ' S M U S I C O N S P O T I F Y
