CHALLENGE: COMMUNICATE THE GAME UNIVERSE CLEARLY AND STIMULATE VIEWER IMAGINATION.
I was commissioned to design the brand, UI and illustrate the SpreadCell.io blockchain game website.
It was a really cool challenge because aside from art direction and web design, I had to imagine a whole game universe, with characters traits and attributes, special powers and interactions.
BRANDING: GOOD VERSUS EVIL & COLOR EXPLOSION
We went for a strong font and colors, trying to emphasize the power clash. The two sides have distinct, but coordinated color schemes.
GOOD: Cold, science-y, mechanical, pure.
EVIL: Warm, infectious, organic, passionate.
CLASH: Elements have both color schemes intertwined, creating something new.
All other neutral elements have a mix of both color schemes.
All the illustrations have been drawn in Procreate and finished in Adobe Fresco on the iPad.
After that, everything was exported in Adobe Xd.
CHARACTERS
Both teams have specific recognizable elements, which mirror the game mechanics in terms of spreading and winning the game.
The Healers use genetics and science.
The Infectors use a cell division approach, and everything is more organic, both in mechanics and illustration. The aesthetic is heavily inspired from the plague masks and death symbols.
Thanks for watching!
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www.raluca.mitarca.com
