Corporate identity for a stationery delivery company.
I decided that the company must have a fresh and dynamic logotype, but still quite a businesslike one. Since the aim was to emphasize the idea of speed, I chose the 1980 Olympic Games in Moscow as a reference. The main source of references was a great article (in ru) about the design of the 1980 Olympic Games.
The staple breaks the accurate geometry of the square and forms an arrow —
outward and upward.
