Charlie O'connell's profile

Raindrops Geneva Award 2013

International Rainwater Harvesting Alliance (IRHA)
Awarded Shortlist for the Raindrops Geneva Award 2013 Exhibition.
When I started looking at designing a poster to promote rain water harvesting, my initial idea was to create impact with
not just the image, but by also creating a little element of interactivity in it to, this was a must for me, because it makes the design more fun and more memorable, I really wanted to get across how rainwater harvesting can turn your life around which was my slogan for my design.

Using a common drinking glass to illstrate clean drinking water, and having photograph a splash of water from the glass in midair would create the interactive poster that i was after, up right would look like water going in the glass and upside down would look like it was coming out of the glass. The two factual pieces of information creates another level of understanding of rainwater harvesting as its shows one of reasons why it is important and one that has a possible solution for the problem. 
Raindrops Geneva Award 2013
Published:

Raindrops Geneva Award 2013

Published: