Sony asked us to promote their new Walkman NWZ-W273 among the youth. This walkman was perfect for sports because it was light, as small as headphones (wearable) and waterproof.
So we created a game called Sound of the Water! With this game we aimed to highlight a very special feature of this wearable mp3 player: Waterproofness.
The rules were simple: Find the right NWZ-W273 sitting at the bottom of the pool among many others which is playing the song playing outside the pool while competing other players. The best time wins.
While playing the game, both the players and the audience experienced the waterproofness of NWZ-W273. Players put the mp3 player on under the water and listen to a song. This was a very simple yet direct way to give our message to the crowd.
Photos from the events:
Starting point.
Registering.
Start!
Finding the right NWZ-W273.
Finding the right NWZ-W273.
Finding the right NWZ-W273.
The winner.
