reconsidER is a social change campaign based in Lynchburg, Virginia. Audiences are invited to reduce overcrowding in Emergency Rooms by educating themselves as to which situations can be resolved at local Urgent Care centers. The campaign includes two social media posts, three traditional posters, and an editorial spread.
The poster mockups were created using custom photography of downtown Lynchburg by Kate Saxon.
reconsidER was created in collaboration with Jericho Beck, Meredith Russell, and Kate Saxon.
