Y'Art®
Y'Art® is an ASTRA Best Toys for Kids award-winning yarn art design kit launched in the summer of 2019 by KahootzToys (now owned by PlayMonster). The mess-free kit allows kids to color with yarn on Y'Artboard in pre-printed, adorable designs. Yarn is threaded through the Y'Art pen and magically clings to the board making easy work of coloring with zig-zag, swirl, or freestyle patterns.
My role was in craft development, color-by-number design, photoshoot prep, illustrations for instructions, packaging, and marketing, and future line development.
My role was in craft development, color-by-number design, photoshoot prep, illustrations for instructions, packaging, and marketing, and future line development.
Y'Art™ initially launched with 5 designs. We based our launch themes off of trending animal designs in toys for 2018-2019.
In Fall 2019 we launched two large sets: Masterpiece and Deluxe. Masterpiece features a yarn rendition of Vincent Van Gogh's Starry Night. The Deluxe kit features one full-sizes Y'Art design and two half-sized designs.
Throughout 2019 I also created a series of video content and photos for social media accounts to support the line.
In addition to the full launch line, this included possible future product.
