For my Promotional Catalog Design, I chose three countries outside of the United States to do research on. For my three countries I chose Cape Town, South Africa, Sydney, Australia and Vancouver, British Columbia. All three of these countries have been places that I would absolutely love to visit some point in my lifetime.
In gathering research for these three countries I chose to create sub-categories in which I would organize my information for a tourist based audience. These sub-categories are; Brief History of Country, Culture/Local Customs, Things to See/Do, Recommended Hotels/Places to Stay, Food, and Night Life. I figured touching on all these sub-categories would give the tourist all the possible options they could think of. As far as my overall design scheme, I incorporated the city/countries colors as much as possible. I also thought it'd be beneficial to keep the type to a minimum and let the images speak for themselves and really catch the audiences’ attention. Within the text I hit on the key points you should know about the selected country.