Branding for a fine paper retailer, marked by their exciting showcase of large-scale paper art in-store. UNFOLD stands for unfolding ideas, talent, and the mere joy of craft. The patterns used are based on a fortune-teller fold, which, experimented with (as seen in two of the paper sculpture elements) demonstrates the potential of a very simple fold. A fold any amateur could make something amazing out of. One of these variations is shown in the logo, also reminiscent of a blossoming flower. Business cards and compliment slips are made up of a base and an exchangable slot-in element. UNFOLD correspondence immediately stands out through a characteristic cross-fold.
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