Foodhall is a premium lifestyle food destination by Future Group with stores in Mumbai, Delhi and Bengaluru across India.
2020 being a leap year was a great time for them to introduce big discounts and offers for customers shopping.
They introduced their biggest shopping festival yet between February 29th, 2020 (leap day) and March 1st, 2020, wherein a customer could avail vouchers worth Rs. 2,250 for spending Rs. 5,000 while shopping at a Foodhall store.
Our brief thus aim was to create awareness about the same.
Blue being their brand recognition, I illustrated the master visual of the campaign, a woman holding a ton of Foodhall bags that had become quite recognisable - something fun and unconventional for the brand and the campaign to stand out across online and on-ground communication.
Agency: Please See//
Brand: Foodhall, Future Group
Brand Managers: Divyaa Kohli, Sumit Sen and Bhavna Jain
Copy: Adele DePenha
Layout: Dhruv Jesrani
Illustration: Sneha Dasgupta
