How do you get closer to your audience?

Persona is an identity management solution based on blockchain and needed to connect to their now-in-control users. How do you connect with your users coming from a technical side? My mission is to create imagery and interfaces everyone can understand and relate to.

The design strategy involves appealing to a young generation of users that are more connected than ever. They need to better understand what information they give away while online, and to have a secure way of controlling it. They are also open and interested in protecting their information.

We kept the consistent personable message from the branding to all the other assets. The logo aims to deliver the same personal identity message.

Everything is given a fun memorable twist.

The website uses the same lighthearted visuals meant to lead the viewer through the most important bits of content without having to read and leave a lasting impression.