Christine Charlesworth's profile

REDACT Identity Branding

REDACT Identity Branding
Student Work
 
Term 03
Identity Branding/Corporate Communications
Client: REDACT
Project: Identity Branding, Corporate Identity, Collateral Materials
Instructor: Carolina Becerra
Designer: Christine Charlesworth
Date: May 2013
 
The objective of this project is create a strong, timeless brand identity for REDACT, and to help establish them as a leading company in the worldwide fight against severe depression and other mental ailments. 
 
REDACT is a company that specializes in Transcranial Magentic Stimulation Therapy (TMS) devices. This technology is non-invasive, which means that the device is used externally and nothing actually enters the body during the procedure. Using electromagnetic induction, weak electric currents are created by rapidly changing magnetic fields. Conduction is encouraged between inactive neurons, and there is evidence that repeated stimulation can actually cause a permanent return to normal electromagnetic brain function. This provides an alternative, effective treatment for those suffering from mental illnesses that will not respond to standard prescription medication.


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REDACT Identity Branding
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