Packaging developed for Chap Chap Snacks, a group of delicious African-inspired snacks, from Canada.
The design was solved for two different packages options: pouches and tubes.
The printing was limited because technological specifications, so the package design proposes to use only two colors (maintaining the brand color for all packages). Also, due to this reason, it was decided to use stickers for identifying the flavor/component of each of the packages.
The novelty of the design is the integration of the African culture to the packaging, since symbols that were specially chosen, were used relating the African culture and the content of the packaging.
