To help promote the excitement of Assassin's Creed IV Black Flag, Ubisoft and GameStop worked together to create a set of exclusive content for fans. We leveraged these assets into a socially integrated parallax website under the theme of "Unite Under The Black Flag."  Each piece of content was placed in one of five stages. For every 10,000 shares we would unlock the next stage. The site has showed some pretty great numbers, with nearly half of all visitors sharing via social media and an average engagement time of 4 minutes.

 

Here are a few elements but please go experience the site for yourself at gamestopblackflag.com

 

Credits:

Design - Nathan Beasley

Copywriting - Ed Johnson

Client(s) - GameStop, Ubisoft

Agency - The Marketing Arm, Dallas