ABOUT PROJECT:
As an industry leader in truck and trailer door securement solutions, Powerbrace Corporation wanted to create a branded lobby at their in Kenosha, Wis. headquarters. While working with the client, the team I lead at Corporate Images delivered a series of economical concepts working with the client to deliver a completed space in the span of one and a half months.
BEFORE RENOVATIONS:
Tthe Powerbrace Corporation lobby in Kenosha, WI was the epitome of a bland, unappealing room that delivered no messages about the company's position as a worldwide leader in the truck and trailer door securement industy.
Tthe Powerbrace Corporation lobby in Kenosha, WI was the epitome of a bland, unappealing room that delivered no messages about the company's position as a worldwide leader in the truck and trailer door securement industy.
CONCEPTING SPACE:
The team at Corporate Images, on a shoestring budget and tight timeline, developed a series of concepts for the space. Without the budget to physically alter the flooring, ceiling or lighting, we developed the concept of a high-impact accent wall supplemented by additional wall art and new furniture.
The team at Corporate Images, on a shoestring budget and tight timeline, developed a series of concepts for the space. Without the budget to physically alter the flooring, ceiling or lighting, we developed the concept of a high-impact accent wall supplemented by additional wall art and new furniture.
The finished product is warm and inviting and displays many of Powerbrace Corporation's brand elements — from their primary color palette, corporate typeface and other design elements. The economically sensible solution involved painting the room's rear wall a deep Powerbrace burgundy, creating a new, and more welcoming seating cluster featuring small chairs from IKEA and a six foot long gicleé print to provide additional messaging.
The corporate wordmark was created with stand off metallic silver letters adding a little spice and a lot of character to space.
The six foot long, giclée canvas print from Picture Salon in Madison, Wis. really adds a nice pop of color and brand messaging to a neglected side wide. It ties into the overall color palette of the room and depicts the three primary business areas of Powerbrace Corporation.
