To talk up Adidas’s sustainability campaign, we wanted to visualize how monstrous the current state of plastic contamination is in our oceans.
To do this, we went with creatures like Cthulhu, Kraken, and Hydra and crafted them to be made of the plastic trash to drive the point home, we
With this, we tried to craft a better understanding of the size of the problem and the great undertaking Adidas is taking on with its sustainability campaign.
CTHULHU
KRAKEN
HYDRA
