Coolsingel renews
The most famous street in Rotterdam will once again be the pride of all the people of Rotterdam. The Coolsingel regains its allure and international appeal. With a wide bicycle and pedestrian promenade, more trees, city parks, new pavement and ornaments, it will be the place to be. To redirect traffic as effectively as possible and inform visitors as good as possible, 0-to-9 Creative Impact Agency was instructed to do all the visual communication around the renovation of De Coolsingel. I am proud to be part of the complete team that created this campaign at 0-to-9 Creative Impact Agency.
Client: Gemeente Rotterdam
Team:
0 to 9 Creative Impact Agency
ryoindestudio
Scope of project:
Concept
Graphic Design
Enviromental Design
Illustration
Graphic Design
Enviromental Design
Illustration
Patterns
Patterns are based on the architecture and public art around the coolsingel in the center of Rotterdam. These are usually the highlights and landmarks in the city.
The Challenge
It is important that the Coolsingel project is given a nice twist; no one is waiting for diversions in the city, but it can be made as pleasant as possible.
Important to take into account in the concept are the following guidelines that can be subdivided into interaction, visual and functionality:
– The Coolsingel has to interact with the people (interaction)
– The Coolsingel has to inform (functionality)
– Pedestrians and cyclists play the leading role on a more nature friendly Coolsingel. (Interaction)
– The Coolsingel is part of the corporate identity of the Municipality of Rotterdam (visually)
– The Coolsingel has to interact with the people (interaction)
– The Coolsingel has to inform (functionality)
– Pedestrians and cyclists play the leading role on a more nature friendly Coolsingel. (Interaction)
– The Coolsingel is part of the corporate identity of the Municipality of Rotterdam (visually)
Check out the website!:
https://www.coolsingel.nl/
